What is online reputation why does it matter a lot?
Almost all small businesses in today’s modern world have an online, web, or digital presence. It is now a matter of what digital presence is. If you are one of the many entrepreneurs who utilize the power of the internet to promote a certain brand, then your job to understand how people perceive your brand and whether that perception matches the one you want established.
When your online reputation is involved, simply letting the things fall where they may is not smart. Your business can’t just let other people determine what your brand is. Instead, you should be the one on top of it controlling the narrative.
This is where you need a good strategy so that you can build and manage a good online reputation. What is online reputation management? Online reputation management is a series of strategies of taking charge of a certain brand’s reputation on the internet. It involves constant monitoring and ensuring that the perception of your company stays on the favorable side. This is done by boosting positive content and decreasing the visibility of negative ones.
Managing your online reputation is essential. Nowadays, almost all of us are online. Your customers have social media accounts, your competitors have a website, and your prospects are scouring forums for product reviews. There is no escaping the power of the World Wide Web and how it has become the ultimate source of business for a lot of brands.
According to an article published by Econsultancy, about 61 potential customers go to online reviews first before they make a purchase and four out of five of them choose the competition after reading one bad review. And with those individuals, about 80 percent of new customers are lost due to a possibly mismanaged online reputation.
Therefore, it is important to take control of what your targeted customers see and read online, and do not let other people (your dissatisfied customers or even your competitors) control your online reputation. In other words, online reputation can be an important key to your success even if you are a small business operating in a small city like Tacloban, Philippines. Otherwise, you might loss 80% of your new customers.